Today I am going to analyze the followings Blogs:
1. Denker Ueber
2. Enrique Dans
3.
I will be looking at the following criteria:
a) Author
b) Topic
c) Frequency of publication and Maturity
d) Reason for, origin of the blog
e) Recommendations for the further development of the blog
f) Ranking en bitácoras.com
g) Analyzing if the blog is part of a bigger social Network and connected to more
blogs
1. Denker ueber
2. Enrique Dans
a) Author:
Enrique Dans is writing his blog enriquedans.com for 5 years and it is one of the well knownst blogs in the spanish language, worldwide. Furthermore he works since 1990 as Profesor Information Systems at the IE Business School. He recieved his Doctor title (Ph.D.) in Management, specialised in Information Systems at the University of California(UCLA). Furthermore he made his MBA in these fields of study and is sometimes guest at the Havard University. His intrests lies on the effects the new technologies have on people and companies. he also is writes for big Spanish newspapers, like El País, El Mundo, Público, ABC, Expansión, Cinco Días, Libertad Digital o PC Actual about topics related to the development of the new technologies, the media and the internet.
b)Topic
The topic of the blog is everything related to media, new technologies, internet, actual happenings within the whole world and so on. There are many differnet themes, like CRM, Blogging, P2P, Online Communities, News, Newspapers etc. Through his blog Enrrique Dans wants to explains the effects the Internet, new technologies have on individuals, companies and the society as a whole.
c)Frequency of publication and Maturity
Enrique Dans is writing is blog for 5 years, everyday. Sometimes he even publishes a articles twice a day as to be seen in his archive.
d) Reason for, origin of the blog
Reason for this Blog are Enrique Dans desire to explain the ongoing technological processses in the world, their power and their effects on the world itsself as well as on the economy and the society. He wants to make people think about whats happening with the technologies and the media around them.
e) Recommendations for the further development of the blog
Personally I think there are no real further recommendations to make to this Blog. To justify my decision I will just give the hint that like mentioned above it id one of the well knownst spanish blogs in the world. Therefore the only point to think about could be that Enrique Dans is going to offer his blog in different languages, like English, German ,Chinese.
f) Ranking at bitacoras.com
At the general Ranking list of Bitacoras.com the blog of Enrique Dans is at place 8 of 10001 places.
g) Analyzing if the blog is part of a bigger social Network and connected to more blogs
This blog is part of bigger social networks and also connected to communities, like flicker.de, facebook.com; as well as to more then 30 other blogs, listed on the right side of the Startpage
Wednesday, April 29, 2009
Wednesday, April 22, 2009
UCM3: 8th Excercise - Traditional Media vs. Social Media
I think the main difference between and tradtional Media is that social media has a significant impact on brand awareness and popularity, this medium cares less about financial aspects of a product and more about the product itself, its usability, and the voices surrounding it.
Nowadays it seems that most of traditional media are integrating the social media into their traditional way to keep up-to-date, to create brand awrness and to gain competitive advantage over other traditional media.
Main diferences between traditional, also calles industrial media and social media are: Reach - both industrial and social media technologies provide scale and enable anyone to reach a global audience. Accessibility - the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost. Usability — industrial media production typically requires specialized skills and training. Most social media does not, or in some cases reinvents skills, so anyone can operate the means of production. Recency — the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media is currently adopting social media tools, this feature may well not be distinctive anymore in some time. Permanence - industrial media once created cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.
A social media ranking for different companies can be done by comparing each brand's "share of voice ranking". This ranking is determined by how successfuly the brand is using the various social media or how social media has embraced the brand. The different social media looked at can be: Blogosphere, videos implemented on YouTube, Studivz- Groups, Facebook Groups, Photobucket, Clipfish and many more. One of the brands/ companies which most successfully integrated the use of social media to create Brand Awareness is Google and also BMW by looking on the "share of voices" obtained. BMW is also in the top because it has a lot of Video spreaded and also many existing communities in the whole world. You can see one example for its successfull vieo spreading (viral Marketing) below.
To conclude we can definitely say that the truth shows the integration of social media no longer is a "could have". Nowadays it is a "Must have" to survive the croud.
Nowadays it seems that most of traditional media are integrating the social media into their traditional way to keep up-to-date, to create brand awrness and to gain competitive advantage over other traditional media.
Main diferences between traditional, also calles industrial media and social media are: Reach - both industrial and social media technologies provide scale and enable anyone to reach a global audience. Accessibility - the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost. Usability — industrial media production typically requires specialized skills and training. Most social media does not, or in some cases reinvents skills, so anyone can operate the means of production. Recency — the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media is currently adopting social media tools, this feature may well not be distinctive anymore in some time. Permanence - industrial media once created cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.
A social media ranking for different companies can be done by comparing each brand's "share of voice ranking". This ranking is determined by how successfuly the brand is using the various social media or how social media has embraced the brand. The different social media looked at can be: Blogosphere, videos implemented on YouTube, Studivz- Groups, Facebook Groups, Photobucket, Clipfish and many more. One of the brands/ companies which most successfully integrated the use of social media to create Brand Awareness is Google and also BMW by looking on the "share of voices" obtained. BMW is also in the top because it has a lot of Video spreaded and also many existing communities in the whole world. You can see one example for its successfull vieo spreading (viral Marketing) below.
To conclude we can definitely say that the truth shows the integration of social media no longer is a "could have". Nowadays it is a "Must have" to survive the croud.
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