UC3M: Third Exercise in Multimedia Creation - Technical developments and its influence

Today we saw the movie "Von Gutenberg bis Gates" on youtube, describing which developments the technical progress brought us. We saw different examples:

1. Technical progress concerning medicine
Many 3D modelers are general-purpose and can be used to produce models of various real-world entities, from plants to automobiles to people. Some are specially designed to model certain objects, such as internal organs. The medical industry uses them to create detailed models of organs tp proceed more detailled and with less ridk. 3D modelers allow users to create and alter models via their 3D mesh. Users can add, subtract, stretch and otherwise change the mesh to their desire. Models can be viewed from a variety of angles, usually simultaneously. Models can be rotated and the view can be zoomed in and out.
3D modelers can export their models to files , which can then be imported into other applications as long as the metadata is compatible. Many modelers allow importers and exporters to be plugged-in, so they can read and write data in the native formats of other applications.
Most 3D modelers contain a number of related features, such as ray tracers and other rendering alternatives and texture mapping facilities. Some also contain features that support or allow animation of models. Some may be able to generate full-motion video of a series of rendered scenes.

2. Technical progress concerning advertising with the Internet
There was a time when "Internet marketing" meant having a Web site that your IT guy developed on some long weekend, with directions to your office and sparse profiles of your attorneys.
These days, Internet marketing means a lot more. Web design, advertising, extranets, public relations, search engine optimization - online marketing requires careful planning and execution.


3. Internet changes traditional newsorganizations
Some news organizations surely will die as the Internet disrupts and remakes the century-plus-old newspaper and half-century-old television industries. But overlooked in this massive transformation are some underlying insights that should give pause to those who would put a gravestone on the mainstream media.
News consumption has fractured and fragmented in the United States over the past 30 years, but the demand for news is strong. Network morning, evening and news magazine shows, cable news and public broadcasting audiences, combined with the explosion of growth in the digital media, are bathing consumers in more news and information than ever before.
While it's true that fewer newspapers roll off the presses than a generation ago, that only half as many people watch the nightly network news as did 25 years ago, and that news magazines do not carry the authority of the past, new sources of news abound. The Internet has largely replaced the immediacy of radio and television for breaking news. Blogs of every conceivable perspective offer free opinions and arm-chair analysis. Community listservs supplement neighborhood newsletters. Videologs and RSS Feeds target specific interests. Talk radio, despite its all-too-common bombast and vitriol, fulfills a demand to discuss issues that affect a community -- one of the most basic definitions of news.
Readers are mixing and matching and have far more choices in how they get their news than ever before.

4. Internet as new way for business creations


Furthermore the movie"Von Gutenberg bis Gates" showed us, that just years ago the book, invented by Gutenberg was seen as unbelievable progress and without Gutenberg we would probably never have reached the point of invernting the internet, which is nowadays seen as innovation.
Furthermore the movie showed us, that in countries like Japan, we still find a lot of traditional printing instead of technological overrunness within this sector.

UC3M: Second exercise in Multimedia Creation - Post abour Death of Marta del Castillo

The death of Marta del Castillo

In the Media course we have to write a post about Marta del Castillo who has been missing since the end of january 2009. The 17 years old girl, born in Sevilla caldea los animos de la publicidad.

The possibility that the body of the 17 year old is not recovered is a real one, given that her confessed killer, Miguel Carcaño, and his friend Samuel Benítez who helped to threw the body into the fast-flowing Guadalquivir River more than three weeks ago. Finding the body of Marta del Castillo will prove key for the progression of the case against the four people now arrested for her killing.

Miguel’s mobile was seized by officers by way of a court order shortly after her disappearance and he was kept under surveillance. He kept a low profile at the home of his girlfriend, 14-year-old Rocio, in Camas, refusing to answer the phone - a fact that forced Samuel to write him a message on the social networking site, ‘Tuenti’, on February 12, insisting that he needed to talk to him.

Following the arrests of Miguel and Samuel, on Sunday 15 February, police also arrested a 15-year-old boy suspected of attempting to pervert the course of justice by covering up the crime.
However he 19-year-old ex-boyfriend of Marta del Castillo Casanueva, has confessed to her killing. On Saturday, February 14, Miguel Carcaño Delgado admitted to having killed her during an argument at his house, on January 24, by striking her on the head with an ashtray.

Many consider that if the body is not found, his own confession is not enough to charge him with asesinato, and that lawyers say the courts are very cautious in such cases. Some lawyers say without a body there is no crime, while others believe it all comes down to proving the crime, independent of whether the body is found or not.

Referencias:
http://www.telecinco.es/informativos/sociedad/noticia/829697/829697
http://en.wikipedia.org/wiki/Tuenti.com
http://www.elpais.com/articulo/espana/Prision/fianza/principales/encausados/muerte/Marta/elpepuesp/20090216elpepunac_3/Tes

UC3M: First exercise - Beginning a Media Blog

Dear Media Group,

Finallly I choose the first Media Course at the new University CarlosIII in Madrid.

Seems like the specification Media is here taken more serious. As a consequence I am right now sitting in a Media room full of Computers on which over 50 people are about to create their own blog. I am actually very excited to concentrate more on Media Creation than on the theoretical and economical part. I think for my further professional path it will be an useful experience to study abroad and to take the chance to see two different sides of Media: the Economical and the Creation itself.

In our first lesson we watches a video on youtube which shows a possible further development of the internet and its use. In this video it is discribed how google.com will gain more and more power through for ezample takeovers of Amazon and the NewYorkTimes.

Concerning the NewYorkTimes, I personally donçt believe that newspapers at all and especially such an well known newspaper as the NYCT will go down so quickly. It is posssible and we donçt know what is going to happen in the future. The world is always in technical progress and there is so much going on behind the scenes that a forecast is hard to be made. The video below is the one I was just talking about...so please feel free to build up your own opinion about the future of the internet.

Best,

Anna